Friday, 28 February 2014
Patron Satisfaction and Ambiance
Ambiance is a crucial factor in having a positive dining experience, according to Technomic, a fact and insight consulting company in their recent study on restaurant guest satisfaction. The results were based on findings from 123 major American chains, including The Cheesecake Factory®, a Candle Impressions® flameless restaurant.
"...although ambiance can easily be overlooked because of its intangible nature, it can also be an important factor in a consumer's decision to visit a restaurant. Ambiance is associated with higher consumer experience ratings and overall satisfaction."
Although it's no surprise, 91% of casual-dining customers say the ambiance of a restaurant plays a major role when deciding where to eat. As it turns out, ambiance can also be can be a deal breaker when it comes to overall satisfaction:
"Ninety-eight percent of consumers who rated a restaurant's atmosphere and ambiance as very good also rated their overall visit favorably (excellent or good)." However, when the ambiance was bad or very bad, the overall satisfaction dropped to merely favorable. Ouch!
The Cheesecake Factory®, known for their amazing cheesecake assortments and by candle lovers as a Candle Impressions® flameless franchise, did outstandingly well when it came to restaurant ambiance. Scoring 88.8% on the "Ambiance Composite Score," The Cheesecake Factory® was rated as having good to very good ambiance in the full-service restaurant category. Congratulations!
Although a seemingly small detail, ambiance can make or break a dining experience. Subtle details in lighting can relax your customers and create an experience far deeper than merely eating. By summoning feelings and appealing to customers on a emotional level through ambiance, your guests are more likely to return to your restaurant to recreate that enjoyable experience, time and time again.
Interested in learning how Candle Impressions® can give life to your brand by adding ambiance to your restaurant? Email firstname.lastname@example.org.
For the full Technomic press release, click here.